On Tuesday, Rihanna anchored her latest campaign for FENTY x PUMA while dressing like a tree.
The thirty-six-year-old singer announced her partnership with the sportswear brand by sporting a green full body suit adorned with leaves and branches.
She blended in with her surroundings to model the Creeper Phatty Earth Tone sneaker while posing for pictures taken by Philippa Price.
Later, Rihanna changed into a green blouse and brown cargo pants for her second look inspired by nature.
The original Creeper, a platformed take on PUMA’s cult classic Suede sneaker, debuted back in September 2015.
With an enormous design and stacked gum sole, Rihanna’s latest version of the sneaker, the Creeper Phatty, is “bigger, bolder, and badder than ever.”
The FENTY x PUMA Creeper’s exclusive Totally Taupe colorway is only available on PUMA.com, while the Warm White and Green Fog colorways go live globally on April 25 at 10 EST on PUMA.com, PUMA stores, and international retailers like Foot Locker, JD Sports, and Zalando.
At the introduction of her new Fenty x PUMA sneaker collaboration, Rihanna, looking effortlessly stylish, unveiled a drаmаtic blonde fringe and wore an oversized cream suit.
With the sports company, the singer has released a number of trainer models. On Wednesday, she celebrated the launch of her most recent design in London’s Tobacco Dock.
Rihanna looked amazing at the event, accessorizing with a Balmain Jolie Madame purse and an enormous cream wool coat with grey pleated pants and a matching blouse.
With her long, bleached blonde hair fashioned poker straight and a jagged fringe perched above her eyebrows, Rihanna debuted a startling new hairstyle.
She stated that her brand Fenty Beauty will now be available in China, which led to the collaboration.
Given that China is currently the world’s second-largest beauty market after the US, this is a very smart financial decision for the celebrity.
Rihanna is currently regarded as the youngest self-made female billiоnaire in the United States. Her estimated net worth is $1.4 billiоn, primarily attributable to the cosmetics company’s success.
She stated, “I am thrilled to share the great news… on April 1, Fenty Beauty will officially land,” in the announcement video.
I’ve always been fascinated by the rich culture of China, and I can’t wait to celebrate each of your individual beauty with Fenty Beauty.
The Work songstress concluded, “I can’t wait to see you soon and thank you guys so much for making my dream come true.”